If you look at some shows, sometimes you’ll see I sit down with the owners, sometimes I don’t. How do you capture the short attention spans of young Americans, who still tune into Bar Rescue even as TikTok becomes the dominant form of entertainment?Īt the end of the day, Bar Rescue isn’t a format. But it’s about the people more than the bars, to me. If I don’t show up and do everything I can-including screaming at you-to make it successful, how dare I? The bar is just the vehicle that I use to change their lives. I think about the bar, this family, these people, the trouble that they’re in, and how I’m their last hope. When I get there, that’s what I think about. There’s typically a very deep story going on in Bar Rescue, some real human suffering here. Somebody who’s disappointing their partner. Somebody who’s disappointing his wife or his family or their spouse or their kids. People want to accomplish something and can’t quite get there-we all have that. Some can’t even drink! Why do you think that is? You’ve got a big Gen Z audience, even though most of them were really young when Bar Rescue began. Rather, he tells me, the show itself is entirely timeless.Ī lot of younger generations are watching Bar Rescue now. But he doesn’t attribute the show’s success with Gen Z solely to the popular YouTube clips of him throwing wings onto the floor or ripping fungi out of walls. Those youngsters (who, he admits, probably only tune in to watch him “go crazy”) are what excites him the most about unveiling a new season. Every year, the new freshman class comes in!” “They love Bar Rescue the most, all the time.
“I get a particular kick out of the college kids who love Bar Rescue,” Taffer says, Zooming from his home in Las Vegas. Even though the show began all the way back in the summer of 2011, new college kids are still tuning in-they were barely walking and talking when the show began!
Over Bar Rescue’s eight seasons on air (the show started on Spike, and moved to the Paramount Network for its sixth season onward), Taffer has helped revive over 240 bars around the nation. He’s pushed dozens and dozens of plates of food off counters to send the message that he’s pissed off about mismanagement.Īnd he’ll do it again, if he has to. He’s pasted pictures of bar owners' children to the bottoms of beer glasses to scare them into quitting drinking. There’s no limit to his aggressive outbursts, which routinely go viral. Jon Taffer is willing to flip over any plate of nachos, shatter any glass of alcohol, and shout any obscenity in order to do his job on Bar Rescue: saving America’s worst establishments from total ruin.
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